The Brazilian decorative nail cosmetics market is very prosperous and attracts new players every year. There are infinite collections of colors, textures and looks every season, for every audience, event and even age. Great!
But I see that few companies take advantage of the huge niche that exists to take care of nail health, which is paradoxical, because the contingent of nail non-conformities only increases.
From the fragility, ingrown, hammered nail, stuck in the car door, yellowish, gnawed, chipped, whitish, crushed by tight shoes, thickened, and even struck by fungal, viral or bacterial attack, there is a universe of people who need products for specific and daily nail care, not only for treatment, but also for prevention, to be explored by the cosmetic area.
And even those under dermatological medical treatment need liquid soaps, balms, and emulsions to complement prescription drugs in order to get healthy nails back.
Healthy X Nonstandard
The fingernails grow at a rate of 0.1 mm per month, with a thickness ranging from 0.5 mm to 0.75 mm. They are fundamental to protect the extremities of the fingers and can undergo changes resulting from various diseases. Liver dysfunctions are easily noticed because the nails have transverse white streaks.
Kidney diseases divide the nails into two shades, white and pink. Those with heart disease have a reddish nail bed and those with lung disease may feel that their nails are slow to grow, thicker and yellowish. Anemics have pale, diabetic nails, yellowish nails.
Nail Saving Cosmetics
Just look at your nails in detail and feel how much they need cosmetic care, with specific products, even segmented by gender. The dirt on female nails is quite different from male nails, and on children very different from teenagers, adults or the elderly.
And to conclude, not only must formulas be based on the surface of nails and cuticles, but packaging must also be suitable for this purpose. Accurate dispensing valves, nozzles that make the product reach the innermost layer below the nail, the nail hyponychium. Cuticles, called eponychium, also need special care.
Here we already realize how many new product and business opportunities our cosmetic area has yet to explore, good developments and until next time!
